Data protection declaration
The following data protection declaration applies to the use of the website www.swr-engineering.com (hereinafter "website").
We attach great importance to data protection. Your personal data is collected and processed in compliance with the applicable data protection regulations, in particular the EU General Data Protection Regulation (GDPR). We collect and process your personal data in order to be able to offer you the above-mentioned portal. This statement describes how and for what purpose your data is collected and used and what options you have in connection with personal data.
Definitions of the terms used (e.g. "personal data" or "processing") can be found in Art. 4 of the GDPR.
1. Responsible authority
The responsible authority for the collection, processing and use of your personal data within the meaning of the GDPR is
SWR engineering Messtechnik GmbH, Gutedelstrasse 31, 79418 Schliengen, Germany
Phone: +49 (0) 7635 82 72 48 0
If you wish to object to the collection, processing or use of your data by us in accordance with these data protection regulations as a whole or for individual measures, you can address your objection to the above-mentioned responsible body.
You can save and print out this data protection declaration at any time.
2. General use of the website
2.1 Access data
We collect information about you when you use this website. We automatically collect information about your usage behaviour and interaction with us, and record data about your computer or mobile device. We collect, store and use data about each access to our online offer ( server log files). The access data includes the name and URL of the accessed file, date and time of access, transferred data volume, notification of successful access (HTTP response code), browser type and browser version, operating system, referrer URL (i.e. the previously visited page), IP address and the requesting provider.
We use this log data without allocation to your person or other profiling practices for statistical evaluations for the purpose of operation, security and optimisation of our online offer, but also for the anonymous recording of the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes in order to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalised and location-based content, analyse traffic, troubleshoot and correct errors, and improve our services. We reserve the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete evidence. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision or billing of a service, e.g. if you use one of our offers. After the order process has been aborted or payment has been received, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have a concrete suspicion of a criminal offence in connection with the use of our website.
Some of the Internet pages use "cookies". Cookies do not cause any damage to your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.
If you do not wish cookies to be stored on your end device, you can object to the use of these files here:
- The network advertising initiative's cookie disabling page: http://optout.networkadvertising.org/?c=1#!/
- Cookie disabling page of the US website: http://optout.aboutads.info/?c=2#!/
- Cookie disabling page of the European website: http://optout.networkadvertising.org/?c=1#!/
Common browsers offer the setting option not to accept cookies. Note: There is no guarantee that you will be able to access all functions of this website without restrictions if you make the appropriate settings.
2.3 Handling of contact data/contact form
If you contact us as a website operator through the contact options offered, your details will be stored so that they can be used to process and respond to your enquiry. This data will not be passed on to third parties without your consent.
2.4 E-mail contact
If you contact us (e.g. via the contact form or e-mail), we will store your details for processing the enquiry and in case any follow-up issues arise. We only store and use further personal data if you give your consent to this or if this is legally permissible without special consent.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
2.5 Google Analytics
We use Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies" which are text files placed on your computer to help the website analyse how users use the site. The information generated by the cookie about the use of this website by website visitors is usually transferred to a Google server in the USA and stored there.
However, if IP anonymization is activated on this website, Google will truncate your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. IP anonymization is active on this website. On our behalf, Google will use this information to evaluate your use of the website, compile reports about website activity and provide us with other services relating to website and Internet use.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plug-in or within browsers on mobile devices, you can click the following link to set an opt-out cookie to prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete the cookies in your browser, you must click this link again:
You can find further information on the use of data by Google Inc here:
- https://policies.google.com/privacy/partners?hl=en (data collected from Google partners)
- https://adssettings.google.de/authenticated (settings via advertising that is displayed to you)
We have concluded a contract with Google for commissioned data processing, and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising by Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time from your Google Account ad preferences or opt-out of Google Analytics collecting your information as described in the "Opt-out of data collection" section.
2.6 Google AdWords
Our website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, Google Adwords sets a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad delivered by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can see that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be traced through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example via browser settings that generally deactivate the automatic setting of cookies, or set your browser so that cookies are blocked by the "googleleadservices.com" domain.
Please note that you may not delete the opt-out cookies if you do not wish measurement data to be recorded. If you have deleted all your cookies in your browser, you must set the respective opt-out cookie again.
2.7 Use of Google remarketing
This website uses the remarketing function of Google Inc. to present interest-based advertisements to website visitors within the Google advertising network. A "cookie" is stored in the visitor's browser which makes it possible to recognise the visitor when he or she visits websites that belong to Google's advertising network. These pages may contain advertisements that refer to content that the visitor has previously viewed on websites that use Google's remarketing feature.
2.8 Links to social media profiles
In the footer of our website, you will find hyperlinks to our appearances in the social media. When using our website, no data is transmitted to, or retrieved from, the servers of social media providers in the background. You can recognise the links by the logo of the social media service. By clicking on the logos, the website of the respective provider opens in a new window/tab and you will be redirected to the social media provider. When using social media services, personal data is collected and transmitted. Further details can be found in the data protection declaration of the respective provider. We link to our profile with the following social media services:
Facebook Inc. (1601 p. California Ave – Palo Alto - CA 94304 – USA)
Google Plus/Google Inc. (also applies to YouTube link) (1600 Amphitheatre Parkway – Mountain View – CA 94043 – USA)
XING AG (Gänsemarkt 43 – 20354 Hamburg – Germany)
LinkedIn Corporation (2029 Stierlin Court – Mountain View – CA 94043 – USA)
Our website uses plugins from Google's YouTube site. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The Youtube server will be informed which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
2.10 Newsletter subscription
If you would like to subscribe to the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receiving the newsletter.
We use the double opt-in procedure to ensure that newsletters are sent out in agreement. In the course of this, the potential recipient can be included in a distribution list. Subsequently, the user has the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. The address is only actively included in the distribution list if it is confirmed.
We use this data exclusively to send out the requested information and offers.
The newsletter is sent by the shipping service "Newsletter2Go", a shipping platform of the provider Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, selected in accordance with the requirements of the Basic Data Protection Ordinance and the Federal Data Protection Act. Further information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/
You can revoke your consent to the storage of the data, e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter.
2.11 Legal bases and storage period
The legal basis for data processing in accordance with the above paragraphs is Art 6 para. 1, letter f) of the GDPR. Our interests in data processing are, in particular, to ensure the operation and security of the website, to investigate the manner in which visitors use the website, and to simplify the use of the website.
Unless specifically stated, we only store personal data for as long as is necessary to fulfil the purposes pursued.
3. Your rights as a data subject
According to the applicable laws, you have various rights regarding your personal data. If you wish to assert these rights, please send your request by e-mail or by post to the address specified in section 1, clearly identifying yourself.
You will find an overview of your rights below.
3.1 Right to confirmation and information
You have the right to receive confirmation from us at any time as to whether personal data relating to you will be processed. If this is the case, you have the right to obtain from us free-of-charge information about the personal data stored about you together with a copy of this data. Furthermore, you have a right to the following information:
1. the processing purposes;
2. the categories of personal data being processed;
3. the recipients or categories of recipients to whom the personal data has been or is still being disclosed, in particular recipients in third countries or international organisations;
4. if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
5. the existence of a right to have your personal data rectified or deleted or to restrict the processing of this data by the data controller or to object to such processing;
6. the existence of a right of appeal to a supervisory authority;
7. if the personal data is not collected from you, all available information about the origin of the data;
8. the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) of the DGPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for you.
If personal data is transferred to a third country or an international organisation, you have the right to be informed of the appropriate guarantees in accordance with Article 46 of the GDPR in connection with the transfer.
3.2 Right to correction
You have the right to request us to correct any inaccurate personal data concerning you without delay. Taking into account the purposes of this, you have the right to request the completion of incomplete personal data – also by means of a supplementary declaration.
3.3 Right to cancellation ("Right to be forgotten")
You have the right to request us to immediately delete personal data concerning you and we are obliged to delete personal data immediately if one of the following reasons applies:
1. The personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
2. You withdraw your consent, on the basis of which the processing referred to in Article 6(1)(a) or Article 9(2)(a) of the GDPR was based, and there is no other legal basis for the processing.
3. You oppose processing under Article 21(1) of the GDPR and there are no overriding legitimate grounds for processing, or you oppose processing under Article 21(2) of the GDPR.
4. The personal data has been processed unlawfully.
5. The deletion of personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which we are subject.
6. The personal data has been collected in relation to Information Society services provided in accordance with Article 8(1) of the GDPR.
If we have made the personal data public and we are obliged to delete it in accordance with Art. 17 of the GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data processors who process the personal data that you have requested them to delete all links to this personal data or copies or replications of this personal data.
3.4 Right to limitation of processing
You have the right to request us to restrict processing if one of the following conditions is met:
1. the accuracy of the personal data is disputed by you for a period that enables us to verify the accuracy of the personal data,
2. the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
3. we no longer need the personal data for the purposes of processing, but you do need the data to assert, exercise or defend legal claims, or
4. You have lodged an objection to the processing pursuant to Article 21(1) of the GDPR as long as it is not yet clear whether the legitimate reasons of our company outweigh yours.
3.5 Right to data transferability
You have the right to receive the personal data concerning you that we have received in a structured, current and machine-readable format, and you have the right to transmit this data to another person in charge without our interference, provided that
1. the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and
2. the processing is carried out using automated methods.
When exercising your right to data transferability in accordance with paragraph 1, you have the right to request that the personal data be transferred directly by us to another responsible person, insofar as this is technically feasible.
3.6 Right to object
You have the right to object at any time to the processing of personal data concerning you under Article 6(1)(e) or (f) of the GDPR for reasons arising from your particular situation, including profiling based on these provisions. We no longer process personal data unless we can prove compelling grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If we process personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
You have the right to object to the processing of personal data concerning you, for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, for reasons arising from your particular situation, unless the processing is necessary for the performance of a task in the public interest.
3.7 Automated decision including profiling
You have the right not to be subject to a decision based exclusively on automated processing – including profiling – that has legal effect against you or significantly impairs you in a similar manner.
3.8 Right to revoke consent under data protection law
You have the right to revoke your consent to the processing of personal data at any time.
3.9 Right of appeal to a supervisory authority
You have the right of appeal to a supervisory authority, in particular in the Member State in which you reside, work or are suspected of having infringed the law, and you consider that the processing of personal data concerning you is unlawful.
4. Data integrity
We make every effort to ensure the security of your data in accordance with the applicable data protection laws and technical possibilities.
Your personal data will be transmitted in encrypted form. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) coding system, but point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
To secure your data, we maintain technical and organisational security measures which we constantly adapt to the state of the art.
Furthermore, we do not guarantee that our offer will be available at certain times; disruptions, interruptions or failures cannot be ruled out. The servers we use are regularly and carefully secured.
5. Automated decision making
Automated decision making based on the collected personal data does not take place.
6. Disclosure of data to third parties, no data transfer to non-EU countries
In principle, we only use your personal data within our company.
If and to the extent that we involve third parties in the performance of contracts (e.g. logistics service providers), this personal data is only received to the extent to which the transfer is necessary for the corresponding service.
In the event that we outsource certain parts of data processing ("order processing"), we contractually oblige contractors to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the rights of the data subject.
Data transmission to places or persons outside the EU outside the cases mentioned in this declaration in item 2.5 and item 2.6 does not take place and is not planned.
7. Objection to advertising mails
We herewith object to the use of contact data published within the scope of legal notice requirements to send unsolicited advertising and information material. The operators of these websites expressly reserve the right to take legal action in the event of unsolicited advertising information such as spam e-mails.
8. Data Protection Officer
If you have any questions or concerns about data protection, please contact our Data Protection Officer: